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Small STEPS can
have a big impact.

The story of the Women in Business (WiB) Network began long before Born On A Sunny Day—and laid an important foundation for what we do today.

The Women in Business (WiB) Network is an international network connecting women entrepreneurs and businesswomen’s associations across EMEA, Europe, Africa and the Middle East. Its roots lie in a visionary partnership between the German Association of Female Entrepreneurs (VdU), Global Project Partners (GPP) and Egyptian businesswomen’s associations that began in 2003.

Our journey

The Women in Business (WiB) network was officially launched in 2016, bringing together associations of women entrepreneurs from across the MENA region. In 2022, women entrepreneurs from Senegal and Côte d’Ivoire joined the network, followed by women from Kenya, Benin, Nigeria, Jordan and Pakistan in 2025.

Today, WiB has grown into a thriving network of women entrepreneurs’ associations, supporting more than 8,500 women in business.

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From networks to new markets

In 2016, the Women in Business network was officially launched, bringing together businesswomen’s associations from the MENA region. In 2022, it expanded to include entrepreneurs from Senegal and Côte d’Ivoire, and in 2025, women entrepreneurs from Kenya, Benin, Nigeria, Jordan, and Pakistan joined the Network.

WiB has grown into a vibrant international network connecting more than 8,500 women entrepreneurs.

At the heart of WiB are the values of collaboration, well-being, courage and equality. WiB provides women entrepreneurs with access to training, resources and a vibrant network in twelve countries.

Over the years, we have repeatedly found that one important business opportunity is often missing: access to the European market.

And that is where the story of Born On A Sunny Day begins.

We know that genuine partnerships take time. We believe in lasting relationships, thoughtful creation and in growth that is shared.

Discover beautiful design.

  • Celebrate craftsmanship.

  • Connect women and markets.

  • Grow together.